Brand Is theMoat

Your buyers are people. Market like it.

Brand > ads
even the ones in procurement.

Doesn’t matter where they work. People want content that makes them laugh, feel something, and see themselves in it. D2C brands figured that out. B2B is still sending webinar invites.

Join the waitlist.

Admit one

First issue lands soon. When the welcome email arrives, reply with your industry. I’ll roast it next.

No webinars. No “thought leadership.” Unsubscribe whenever you get bored.

you mean people?
Brayden WhitfieldVP of Synergy

Thrilled to announce our AI-powered platform that empowers stakeholders to unlock value across the funnel. Download the whitepaper (link in comments) 🚀

Not a funnel

One lesson at a time.

Each issue takes one thing consumer brands do well and rebuilds it for B2B: the copy, the channel, and how to pitch it to your CEO without getting laughed out of the room.